AM90 Sound A TRIBUTE TO THE ICON
WHEN THE AIR MAX LAUNCHED IN 1987, IT WAS A REVOLUTION.
IT BECAME AN INSTANT CLASSIC, ON AND OFF THE TRACK.
THREE YEARS LATER THIS LEGACY LED TO THE AIR MAX 90, WHICH TOOK ITS ORIGINAL CONCEPT
LITERALLY TO THE MAX. THE FRAME AROUND THE AIR WAS DESIGNED TO ADD SUPPORT BUT WAS
BRIGHTLY COLORED TO BRING EVEN MORE ATTENTION TO THE RADICAL DESIGN OF VISIBLE AIR.
YOU COULDN'T MISS IT.
OVER TIME, THE AIR MAX 90 EVOLVED FROM A LIGHTWEIGHT RUNNING SHOE INTO ORIGINAL
EXPRESSIONS OF STYLE ON DIFFERENT PLAYGROUNDS, AT DIFFERENT LATITUDES. IT WAS AN ENERGY
THAT COULDN'T HAVE BEEN PREDICTED. THE AIR MAX 90 EVENTUALLY BECAME AN ICON ADOPTED
BY ATHLETES, PERFORMERS AND ARTISTS.
THE AM90 SOUND IS THE DOCUMENTARY OF THIS JOURNEY, A TRIBUTE TO A TRUE ICON.
LEGENDARY PHOTOGRAPHER SHAWN MORTENSEN TRAVELED ACROSS EUROPE, INTERCEPTING
(OR FOLLOWING) THE FREQUENCIES OF 8 YOUNG MUSIC TALENTS WHO SHARE THE AIR MAX 90
ATTITUDE IN A GENUINE AND PERSONAL WAY. FROM PARIS (SEFYU) TO BERLIN (F.R. & RAMPA),
FROM ROME (RODION) TO STOCKHOLM (KISSEY ASPLUND), LONDON (MANIAC), BARCELONA
(GOLDEN BUG), AMSTERDAM (SHINEDOE), UP TO MOSCOW (MUJUICE): EACH CITY WITH
A DIFFERENT STYLE, VOICE AND LANDSCAPE. EACH ARTIST A DIFFERENT SOUNDTRACK.
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